PhotoX

• Expert photographers.
• Exceptional models.
• Extraordinary locations.
• Unforgettable experiences.
• One growing creative community.

Mission

Our mission is to create extraordinary photography experiences that bring exceptional people together in exciting places — and leave everyone involved inspired, connected and changed by what we create together.

Photo X isn't simply about taking photographs. It's about creating the conditions for something extraordinary to happen.

That means the experience matters to everyone who participates:

Models. Photographers. Makeup artists. Designers. Stylists. Creatives.

Everyone should leave thinking:

“That was worth showing up for.”

And ideally:

“When's the next one?”

WHAT DOES THE "X" MEAN?

X = EXPERIENCE
The most important one.
The entire point is creating an experience people remember.

X = EXCEPTIONAL
Exceptional photographers. Exceptional models. Exceptional creative talent.

X = EXTRAORDINARY
Extraordinary places. Extraordinary images. Extraordinary experiences.

X = EXPLORE
Go somewhere. Discover something. Get outside the expected.

X = EXPERIMENT
Try something different. Push an idea. Take creative risks.

X = EXPRESS
Give models and photographers permission to express themselves creatively.

X = EXCITEMENT
There should be energy and anticipation around every experience.

X = EXCLUSIVE
Not everyone automatically gets an invitation. Participation has value.

X = EXCELLENCE
Quality matters. The Photo X name means something.

X = EXPOSURE
Give models and photographers visibility, content, networking and opportunities.

X = EXCHANGE
Different photographers, models and creative perspectives coming together.

X = X-FACTOR
The thing that happens when all of those elements intersect.

X = THE INTERSECTION
Models × Photographers × Location × Creativity × Experience
Where exceptional people and extraordinary experiences intersect.
That gives the X a deeper meaning. It's the point where everything comes together.

Overview Slides

Glenn Meader